/* Fusion Media Creative Agency. v5.1. Hand written, no framework. MOBILE FIRST.
   Base styles are the phone (360 to 430px). Layout grows at min-width 640, 980 and 1240.
   System rules: two light backgrounds (paper, mist) plus one dark band. One section header pattern.
   One card style. Accent is for actions. Every tap target is at least 48px. Sentences are never under 16px.
   Motion explains or rewards and is switched off under prefers-reduced-motion. Hover effects only where hover exists. */

:root{
  /* Brand palette (supplied): red #B91C1C, burgundy #732730, light #F1F1F1, grey #BEBEBE, black #0E0E0E.
     Everything else is generated from those five and checked for contrast (see README, Colour). */
  --ink:#0E0E0E;--dark:#242424; --text:#262626; --muted:#5C5C5C; --paper:#fff; --mist:#F1F1F1;
  --line:#DADADA;            /* hairlines and card borders, decorative only */
  --edge:#808080;            /* input borders, 3.9:1 on white, 3.5:1 on mist */
  --accent:#B91C1C; --accent-dark:#732730; --accent-press:#5A1E26;
  --accent-soft:rgba(185,28,28,.14); --accent-ring:rgba(185,28,28,.35); --accent-tap:rgba(185,28,28,.12);
  --accent-on-dark:#E8717C;  /* red for small text on black, 6.5:1 */
  --on-dark:#F1F1F1; --on-dark-2:#D6D6D6; --on-dark-3:#BEBEBE;
  --surface-dark:#2E2E2E; --rule-dark:#3A3A3A;
  --shade:14,14,14;
  --head:"Montserrat","Helvetica Neue",Arial,sans-serif;
  --sans:"Source Sans 3","Source Sans Pro",-apple-system,BlinkMacSystemFont,"Segoe UI",Helvetica,Arial,sans-serif;
  --gutter:20px; --max:1240px; --tap:48px;
  --s1:8px; --s2:16px; --s3:24px; --s4:32px; --s5:40px;
  --section:clamp(48px,8vw,96px);
  --head-h:56px; --callbar-h:0px;
  --ease:cubic-bezier(.2,.7,.2,1);
}
*{box-sizing:border-box}
::selection{background:var(--accent);color:#fff}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:calc(var(--head-h) + 12px)}
body{margin:0;background:var(--paper);color:var(--text);font-family:var(--sans);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;padding-bottom:var(--callbar-h);-webkit-tap-highlight-color:var(--accent-tap)}
img,video{display:block;max-width:100%;height:auto}
a{color:inherit}
h1,h2,h3{font-family:var(--head);font-weight:700;color:var(--ink);line-height:1.14;margin:0;letter-spacing:-.025em;text-wrap:balance}
p{margin:0 0 var(--s2)} p:last-child{margin-bottom:0}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gutter)}
.skip{position:absolute;left:-999px;top:0;background:var(--dark);color:#fff;padding:14px 18px;z-index:100}
.skip:focus{left:8px;top:8px}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px}

/* ---------- Buttons and links ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:var(--tap);font-family:var(--head);font-size:15px;font-weight:600;text-decoration:none;padding:12px 24px;border:0;border-radius:2px;background:var(--accent);color:#fff;cursor:pointer;transition:background .2s,transform .09s}
.btn:after{content:"\2192";transition:transform .25s var(--ease)}
.btn:active{transform:scale(.98);background:var(--accent-press)}
.btn.line:active{background:var(--dark);color:#fff}
.btn.small{font-size:14px;padding:10px 18px}
.btn.line{background:transparent;color:var(--ink);border:1.5px solid var(--ink)} .btn.line:after{content:none}
.btn.sending{pointer-events:none;opacity:.85} .btn.sending:after{transform:translateX(40px);opacity:0;transition:transform .4s var(--ease),opacity .3s}
.link{display:inline-flex;width:fit-content;justify-self:start;align-items:center;min-height:44px;font-weight:500;font-size:17px;color:var(--ink);text-decoration:none;background:linear-gradient(var(--accent),var(--accent)) 0 calc(50% + 14px)/100% 1.5px no-repeat;transition:background-size .3s,color .2s}

/* ---------- Header ---------- */
.progress{display:none}
.site-head{position:sticky;top:0;z-index:50;background:var(--dark);border-bottom:1px solid transparent;transition:transform .35s var(--ease),border-color .2s;padding-top:env(safe-area-inset-top)}
.site-head.scrolled{border-color:rgba(255,255,255,.1)}
.site-head.tuck{transform:translateY(-100%)}
.site-head .wrap{display:flex;align-items:center;justify-content:space-between;gap:var(--s2);height:var(--head-h)}
.brand{display:flex;align-items:center;min-height:var(--tap)}
.brand img{height:24px;width:auto}
.nav-toggle{display:flex;flex-direction:column;justify-content:center;align-items:center;gap:6px;width:var(--tap);height:var(--tap);margin-right:-12px;background:none;border:0;padding:0;cursor:pointer}
.nav-toggle span{display:block;width:24px;height:2px;background:#fff;transition:transform .28s var(--ease)}
.nav-toggle[aria-expanded="true"] span:first-child{transform:translateY(4px) rotate(45deg)}
.nav-toggle[aria-expanded="true"] span:last-child{transform:translateY(-4px) rotate(-45deg)}
.nav{position:fixed;left:0;right:0;top:calc(var(--head-h) + env(safe-area-inset-top));background:var(--dark);display:flex;flex-direction:column;padding:4px var(--gutter) 24px;border-bottom:1px solid var(--line);visibility:hidden;clip-path:inset(0 0 100% 0);transition:clip-path .28s var(--ease),visibility 0s .28s;max-height:calc(100dvh - var(--head-h));overflow:auto}
.nav.open{visibility:visible;clip-path:inset(0);transition:clip-path .28s var(--ease),visibility 0s}
.nav a:not(.btn){display:flex;align-items:center;min-height:54px;font-size:22px;font-family:var(--head);font-weight:600;text-decoration:none;color:#fff;border-bottom:1px solid var(--rule-dark);opacity:0;transform:translateY(-6px);transition:opacity .25s,transform .25s var(--ease);transition-delay:calc(var(--n,0) * 30ms + 60ms)}
.nav.open a:not(.btn){opacity:1;transform:none}
.nav a[aria-current]{color:var(--accent-on-dark)}
.nav .btn{margin-top:20px;width:100%}
.scrim{position:fixed;inset:0;background:rgba(var(--shade),.6);z-index:40;opacity:0;visibility:hidden;transition:opacity .28s,visibility 0s .28s}
.scrim.on{opacity:1;visibility:visible;transition:opacity .28s,visibility 0s}

/* ---------- Section pattern ---------- */
section{padding:var(--section) 0}
.mist{background:var(--mist)}
.eyebrow{font-family:var(--head);font-size:12.5px;font-weight:700;letter-spacing:.13em;text-transform:uppercase;color:var(--accent);margin:0 0 12px}
h2{font-size:clamp(26px,6.6vw,46px);max-width:22ch}
.intro{font-size:18px;max-width:58ch;margin-top:var(--s2)}
.sec-head{margin-bottom:clamp(24px,3vw,32px)}
.card{background:var(--paper);border:1px solid var(--line);padding:20px;transition:transform .35s var(--ease),box-shadow .35s,border-color .2s}

/* Single column grids must be allowed to shrink, or long words push the page sideways */
.hero-grid,.ba-sets,.tester,.proof,.handover,.person,.start,.cards,.block-head,.split2,.foot-grid{grid-template-columns:minmax(0,1fr)}

/* ---------- Rails: on a phone, sets of cards swipe sideways instead of stacking ---------- */
.rail{display:flex;gap:12px;overflow-x:auto;scroll-snap-type:x mandatory;overscroll-behavior-x:contain;-webkit-overflow-scrolling:touch;scrollbar-width:none;margin:0 calc(var(--gutter) * -1);padding:4px var(--gutter) 8px;scroll-padding-left:var(--gutter)}
.rail::-webkit-scrollbar{display:none}
.rail > *{flex:0 0 82%;scroll-snap-align:start;max-width:360px}
.rail.tiles > *{flex-basis:68%}
.rail.photos > *{flex-basis:78%;max-width:none}
.pager{display:flex;align-items:center;gap:12px;margin-top:14px;font-size:14px;color:var(--muted);font-variant-numeric:tabular-nums}
.pager .track{flex:1;height:2px;background:var(--line);position:relative;overflow:hidden;max-width:160px}
.pager .track i{position:absolute;left:0;top:0;height:100%;background:var(--accent);transition:transform .2s linear;transform-origin:0 50%}
.craft .pager{color:var(--on-dark-3)} .craft .pager .track{background:var(--rule-dark)}
@keyframes nudge{0%,100%{transform:none}45%{transform:translateX(-14px)}}
.rail:where(.stack){display:grid;grid-template-columns:minmax(0,1fr);overflow:visible;margin:0;padding:0;gap:12px}
.rail:where(.stack) > *{max-width:none}
.rail.tiles:where(.stack){grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}
.js .rail.stack > .reveal{opacity:0;transform:translateY(10px)} .js .rail.stack > .reveal.in{opacity:1;transform:none}
.rail.nudge > *{animation:nudge .7s var(--ease) 1}

/* ---------- 1. Hero ---------- */
.hero{padding:20px 0 0}
.hero-grid{display:grid;gap:var(--s4)}
.hero h1{font-size:clamp(34px,8.6vw,62px);line-height:1.05;letter-spacing:-.035em;max-width:12ch}
.hero h1 em{font-style:normal;color:var(--accent);background:linear-gradient(transparent 62%,var(--accent-soft) 62%) 0 0/0 100% no-repeat;transition:background-size .8s .45s var(--ease)}
.hero h1 em:before{content:"";display:block}
.js .hero.ready h1 em{background-size:100% 100%}
.hero .intro{font-size:17px;line-height:1.45;max-width:46ch;margin-top:16px}
.hero-cta{display:flex;flex-direction:column;gap:10px;margin-top:20px}
.hero-cta .btn{width:100%}
.hero-cta small{font-size:14.5px;color:var(--muted)}
.cred{font-size:16px;color:var(--muted);padding-top:var(--s3);border-top:1px solid var(--line);max-width:52ch;margin:0}

.ba{position:relative;border:1px solid var(--line);background:var(--paper);box-shadow:0 30px 60px -40px rgba(var(--shade),.4);touch-action:pan-y}
.ba-head{display:flex;justify-content:space-between;align-items:center;gap:8px;padding:0 4px 0 20px;border-bottom:1px solid var(--line);font-size:14px;color:var(--muted);min-height:var(--tap)}
.ba-head b{display:none;font-family:var(--head);font-weight:700;font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink);white-space:nowrap}
.ba-head > span{flex:1;min-width:0;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.ba-dots{display:flex}
.ba-dots button{width:36px;height:var(--tap);border:0;background:none;padding:0;cursor:pointer;display:flex;align-items:center;justify-content:center}
.ba-dots button:before{content:"";width:8px;height:8px;border-radius:50%;background:var(--line);transition:background .2s,transform .2s}
.ba-dots button[aria-pressed="true"]:before{background:var(--accent);transform:scale(1.35)}
.ba-sets{display:grid}
.ba-set{grid-area:1/1;display:flex;flex-direction:column;visibility:hidden;opacity:0;transition:opacity .35s,visibility 0s .35s}
.ba-set.on{visibility:visible;opacity:1;transition:opacity .35s}
.ba-row{padding:18px 20px}
.ba-tag{display:block;font-size:12.5px;font-weight:600;letter-spacing:.13em;text-transform:uppercase;margin-bottom:8px}
.ba-before{background:var(--mist)} .ba-before .ba-tag{color:var(--muted)}
.ba-before p{font-size:16px;line-height:1.55;color:var(--muted);margin:0}
.ba-before p span{background:linear-gradient(var(--muted),var(--muted)) 0 55%/0 1.5px no-repeat;transition:background-size 1.1s cubic-bezier(.4,0,.2,1);-webkit-box-decoration-break:clone;box-decoration-break:clone}
.ba-set.struck .ba-before p span{background-size:100% 1.5px}
.ba-set.struck .ba-before p{opacity:.62;transition:opacity .6s .4s}
.ba-after{border-top:1px solid var(--line);flex:1} .ba-after .ba-tag{color:var(--accent)}
.ba-after p{font-family:var(--head);font-weight:700;letter-spacing:-.025em;font-size:clamp(21px,5.4vw,30px);line-height:1.2;color:var(--ink);margin:0}
.ba-after p .w{display:inline-block;opacity:0;transform:translateY(8px);transition:opacity .4s,transform .4s var(--ease)}
.ba-set.written .ba-after p .w{opacity:1;transform:none}
.ba-img{position:relative;overflow:hidden;margin:0;border-top:1px solid var(--line)}
.ba-img img{width:100%;aspect-ratio:16/9;object-fit:cover;transition:transform 1.2s var(--ease),opacity .6s}
.ba-set:not(.written) .ba-img img{transform:scale(1.04);opacity:.35}
.ba-img figcaption{position:absolute;left:0;bottom:0;right:0;background:rgba(var(--shade),.82);color:#fff;font-size:14px;line-height:1.35;padding:8px 12px}
.ba-bar{height:2px;background:var(--line)}
.ba-bar i{display:block;height:100%;background:var(--accent);transform:scaleX(0);transform-origin:0 50%}
.ba.playing .ba-bar i{animation:bar var(--dwell,9s) linear forwards}
.ba.paused .ba-bar i{animation-play-state:paused}
@keyframes bar{to{transform:scaleX(1)}}
.ba-cap{font-size:14.5px;color:var(--muted);margin-top:12px}

.trust{margin-top:var(--s4);border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:16px 0}
.trust b{display:block;font-size:12.5px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-bottom:8px}
.trust ul{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:4px 18px}
.trust ul::-webkit-scrollbar{display:none}
.trust li{font-family:var(--head);font-size:13.5px;font-weight:600;color:var(--ink)}

.paths{border-bottom:1px solid var(--line)}
.paths-in{display:grid}
.paths a{display:flex;justify-content:space-between;align-items:center;gap:var(--s2);padding:18px 0;min-height:var(--tap);text-decoration:none}
.paths a + a{border-top:1px solid var(--line)}
.paths b{display:block;font-family:var(--head);font-weight:700;font-size:18px;letter-spacing:-.015em;color:var(--ink);transition:color .2s}
.paths span span{font-size:16px;color:var(--muted)}
.paths i{font-style:normal;font-size:22px;color:var(--accent);transition:transform .25s var(--ease)}

/* ---------- 2. Symptoms ---------- */
.symptom q{display:block;font-family:var(--head);font-weight:600;letter-spacing:-.02em;font-size:20px;line-height:1.3;color:var(--ink);quotes:"\201C" "\201D";margin-bottom:12px}
.symptom p{font-size:17px;color:var(--muted)}
.bridge{margin-top:var(--s4);font-family:var(--head);font-weight:600;letter-spacing:-.02em;font-size:clamp(20px,5vw,30px);line-height:1.3;color:var(--ink);max-width:34ch}

/* ---------- 3. Tester ---------- */
.tester{display:grid;gap:var(--s3)}
.tester textarea{font:inherit;font-size:18px;line-height:1.5;color:var(--ink);width:100%;min-height:128px;padding:16px;border:1.5px solid var(--ink);border-radius:2px;background:var(--paper);resize:vertical}
.tester textarea:focus{outline:3px solid var(--accent-ring);outline-offset:0}
.tester-row{display:flex;flex-direction:column;gap:10px;margin-top:12px}
.tester-row .btn{width:100%}
.tester-row small{color:var(--muted);font-size:14.5px}
.result{margin-top:var(--s3);border:1px solid var(--line);background:var(--paper);padding:20px;display:none}
.result.on{display:block;animation:rise .45s var(--ease) both}
.meter{height:8px;background:var(--mist);border-radius:4px;overflow:hidden;margin:10px 0 16px}
.meter i{display:block;height:100%;width:0;background:var(--accent);border-radius:4px;transition:width .9s var(--ease)}
.result h3{font-size:20px}
.result .echo{font-size:18px;line-height:1.7;margin:0 0 var(--s2);color:var(--ink)}
.result mark{color:inherit;padding:1px 3px;border-bottom:2px solid var(--accent);background:linear-gradient(var(--accent-soft),var(--accent-soft)) 0 0/0 100% no-repeat;transition:background-size .35s var(--ease);transition-delay:calc(var(--k,0) * 60ms + 150ms)}
.result.lit mark{background-size:100% 100%}
.result ul{margin:0 0 var(--s3);padding-left:20px;font-size:17px}
.result li{margin-bottom:8px}
.result .btn{width:100%}
.result .fine{font-size:14.5px;color:var(--muted);margin-top:var(--s2)}

/* ---------- 4. Proof ---------- */
.proof{display:grid;gap:20px}
.proof + .proof{margin-top:var(--s5);padding-top:var(--s5);border-top:1px solid var(--line)}
.proof-media{background:var(--mist);border:1px solid var(--line);overflow:hidden}
.proof-media video,.proof-media > img{width:100%;aspect-ratio:4/3;object-fit:cover}
.pair{display:grid;grid-template-columns:1fr 1fr}
.pair figure{margin:0;position:relative} .pair figure + figure{border-left:1px solid var(--line)}
.pair img{width:100%;aspect-ratio:2/3;object-fit:cover}
.pair .fit{object-fit:contain;padding:16%;background:var(--surface-dark)}
.pair figcaption{position:absolute;left:10px;top:10px;background:var(--paper);font-size:12.5px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;padding:5px 10px;color:var(--ink)}
.proof .client{font-size:13px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-bottom:8px}
.proof h3{font-size:clamp(22px,5.6vw,32px);margin-bottom:var(--s2)}
.beats{display:flex;flex-direction:column;border-top:1px solid var(--line)}
.beat{padding:14px 0;border-bottom:1px solid var(--line);font-size:17px}
.beat b,.more-beats summary{display:block;font-family:var(--sans);font-size:13px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--accent);margin-bottom:4px}
.more-beats{order:2;border-bottom:1px solid var(--line)}
.more-beats summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;min-height:var(--tap);margin:0;color:var(--ink)}
.more-beats summary::-webkit-details-marker{display:none}
.more-beats summary:after{content:"+";font-size:24px;font-weight:400;color:var(--accent);transition:transform .3s var(--ease)}
.more-beats[open] summary:after{transform:rotate(45deg)}
.more-beats .beat:last-child{border-bottom:0}
.proof .link{margin-top:8px}
.after-offers{display:grid;gap:8px;margin-top:var(--s4);font-size:17px;color:var(--muted)}
.after-offers p{max-width:70ch;margin:0}

/* ---------- 5. Agency in one person ---------- */
.handover{display:grid;gap:var(--s3);margin-bottom:var(--s4)}
.chain{list-style:none;margin:0;padding:0;border-top:1px solid var(--line)}
.chain li{display:flex;align-items:baseline;justify-content:space-between;gap:var(--s2);padding:11px 0;border-bottom:1px solid var(--line);font-size:17px}
.chain li span:last-child{color:var(--muted);text-align:right;white-space:nowrap}
.chain li:not(.me) span:last-child:before{content:"\2713";color:var(--accent);margin-right:8px;font-weight:600}
.chain li.me{border-bottom:0;padding-top:14px;font-family:var(--head);font-weight:700;color:var(--ink);letter-spacing:-.015em}
.chain li.me span:last-child{color:var(--accent);background:linear-gradient(transparent 62%,var(--accent-soft) 62%) 0 0/0 100% no-repeat;transition:background-size .6s var(--ease) 1.5s;padding:0 4px}
.chain.in li.me span:last-child{background-size:100% 100%}
.js .chain li span:last-child{opacity:0;transform:translateX(-6px);transition:opacity .35s,transform .35s,background-size .6s var(--ease) 1.5s;transition-delay:calc(var(--i,0) * 130ms + 150ms),calc(var(--i,0) * 130ms + 150ms),1.3s}
.js .chain.in li span:last-child{opacity:1;transform:none}
.dept{display:flex;flex-direction:column;text-decoration:none;background:var(--paper);border:1px solid var(--line);transition:border-color .2s}
.dept .ph{aspect-ratio:4/3;overflow:hidden;background:var(--mist)}
.dept .ph img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease)}
.dept .tx{padding:16px 18px 20px}
.dept h3{font-size:18px;letter-spacing:-.015em;margin-bottom:6px}
.dept p{font-size:16px;color:var(--muted);line-height:1.5}
.dept.crew{background:var(--dark);border-color:var(--ink);justify-content:center}
.dept.crew .tx{padding:24px}
.dept.crew h3{color:#fff;font-size:20px;margin-bottom:10px}
.dept.crew p{color:var(--on-dark-2);font-size:16.5px}

/* ---------- 6. Craft band ---------- */
.craft{background:var(--dark);color:var(--on-dark)}
.craft .eyebrow{color:var(--accent-on-dark)} .craft h2{color:#fff} .craft .intro{color:var(--on-dark-2)} .craft .link{color:#fff}
.strip{margin-top:var(--s4)}
.strip > div{overflow:hidden;aspect-ratio:4/5}
.strip img{width:100%;height:100%;object-fit:cover}
.craft-foot{display:grid;gap:4px;margin-top:var(--s3);font-size:16px;color:var(--on-dark-3)}

/* ---------- 7. Steps ---------- */
.offer{display:flex;flex-direction:column}
.offer .step{display:flex;align-items:center;gap:10px;font-size:13px;font-weight:600;letter-spacing:.13em;text-transform:uppercase;color:var(--accent);margin-bottom:var(--s2)}
.offer .step:before{content:attr(data-n);width:28px;height:28px;border-radius:50%;background:var(--accent);color:#fff;display:inline-flex;align-items:center;justify-content:center;font-size:14px;font-weight:600;letter-spacing:0}
.offer h3{font-size:24px;margin-bottom:4px}
.offer .verb{font-style:italic;font-size:19px;color:var(--muted);margin-bottom:var(--s2)}
.offer ul{margin:0 0 var(--s3);padding:0;list-style:none}
.offer li{position:relative;padding:9px 0 9px 26px;font-size:17px;border-top:1px solid var(--line)}
.offer li:before{content:"";position:absolute;left:2px;top:19px;width:12px;height:6px;border-left:2px solid var(--accent);border-bottom:2px solid var(--accent);transform:rotate(-45deg)}
.offer .foot{margin-top:auto;padding-top:var(--s2);border-top:1px solid var(--ink);font-size:16px;color:var(--muted)}
.offer.lead{border-color:var(--ink);border-width:2px}

/* ---------- 8. Person ---------- */
.person{display:grid;gap:var(--s3)}
.person-ph{overflow:hidden}
.person-ph img{width:100%;aspect-ratio:4/3;object-fit:cover;object-position:32% 30%}
.person .role{font-size:13px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin:8px 0 var(--s2)}
.person blockquote{margin:var(--s3) 0 0;padding:var(--s3) 0 0;border-top:1px solid var(--line)}
.person blockquote p{font-style:italic;font-size:20px;line-height:1.45;color:var(--ink)}
.person cite{display:block;font-style:normal;font-size:15px;color:var(--muted);margin-top:10px}
.person .also{margin-top:var(--s2)}
.person .also a{display:inline-block;padding:10px 0;margin:-10px 0}

/* ---------- 9. FAQ ---------- */
.faq{max-width:860px}
.faq details{border-top:1px solid var(--line)} .faq details:last-child{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:var(--s2);align-items:center;min-height:60px;padding:10px 0;font-family:var(--head);font-weight:600;font-size:17.5px;line-height:1.3;letter-spacing:-.015em;color:var(--ink)}
.faq summary::-webkit-details-marker{display:none}
.faq summary:after{content:"+";flex:none;font-family:var(--sans);font-weight:400;font-size:28px;line-height:1;color:var(--accent);transition:transform .3s var(--ease)}
.faq details[open] summary:after{transform:rotate(45deg)}
.faq .a{overflow:hidden;max-width:66ch}
.faq .a p{padding-bottom:20px}

/* ---------- 10. Start: form ---------- */
.start{display:grid;gap:var(--s4)}
.start ol{margin:var(--s3) 0 0;padding:0;list-style:none;counter-reset:n}
.start ol li{counter-increment:n;position:relative;padding:12px 0 12px 42px;border-top:1px solid var(--line);font-size:17px}
.start ol li:before{content:counter(n);position:absolute;left:0;top:11px;width:28px;height:28px;border-radius:50%;background:var(--dark);color:#fff;font-size:14px;font-weight:600;display:flex;align-items:center;justify-content:center}
form{display:grid;gap:20px}
.field{display:grid;gap:6px;position:relative}
.field label{font-size:16px;font-weight:600;color:var(--ink)}
.field .hint{font-weight:400;color:var(--muted)}
.field input,.field textarea,.field select{font:inherit;font-size:17px;color:var(--ink);background:var(--paper);border:1px solid var(--edge);border-radius:2px;padding:12px 14px;width:100%;min-height:var(--tap);-webkit-appearance:none;appearance:none}
.field select{background-image:linear-gradient(45deg,transparent 50%,var(--ink) 50%),linear-gradient(135deg,var(--ink) 50%,transparent 50%);background-position:calc(100% - 22px) 50%,calc(100% - 16px) 50%;background-size:6px 6px;background-repeat:no-repeat;padding-right:44px}
.field textarea{min-height:120px;resize:vertical}
.field input:focus,.field textarea:focus,.field select:focus{outline:0;border-color:var(--ink)}
.field:after{content:"";position:absolute;left:0;right:0;bottom:0;height:2px;background:var(--accent);transform:scaleX(0);transform-origin:0 50%;transition:transform .2s var(--ease);pointer-events:none}
.field:focus-within:after{transform:scaleX(1)}
.field.ok label:after{content:"\2713";color:var(--accent);margin-left:8px;animation:fade .15s both}
@keyframes fade{from{opacity:0}to{opacity:1}}
form .btn{width:100%}
.hp{position:absolute;left:-9999px}
.direct{font-size:16.5px;color:var(--muted)}
.direct a{display:block;width:fit-content;padding:10px 0;color:var(--ink);font-weight:600}

/* ---------- Inner pages ---------- */
.page-head{padding:20px 0 var(--s3)}
.page-head h1{font-size:clamp(30px,8vw,58px);line-height:1.08;letter-spacing:-.03em;max-width:20ch}
.page-head .intro{font-size:18px}
.crumb{font-size:15px;color:var(--muted);margin-bottom:var(--s2)}
.crumb a{color:var(--muted);display:inline-block;padding:12px 0;margin:-12px 0}
.tags{font-size:13px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-top:var(--s2);line-height:1.7}
.hero-clip{overflow:hidden;background:var(--mist)}
.page-hero-img{width:100%;aspect-ratio:4/3;max-height:78vh;object-fit:cover}
.tight{padding-top:var(--s4)}

.cards{display:grid;gap:var(--s5)}
.wcard{text-decoration:none;display:block}
.wcard .ph{aspect-ratio:3/2;overflow:hidden;background:var(--mist);border:1px solid var(--line)}
.wcard .ph img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease)}
.wcard h3{font-size:21px;margin:16px 0 8px}
.wcard p{color:var(--muted);font-size:17px}
.wcard .tags{margin-top:10px;font-size:12.5px}
.cards.four{grid-template-columns:1fr 1fr;gap:var(--s3) 12px}
.cards.four .wcard .ph{aspect-ratio:4/5}
.cards.four .wcard h3{font-size:17px;margin-top:12px}

.beat-cards .card b,.deliver .card b{display:block;font-family:var(--head);font-size:12.5px;font-weight:700;letter-spacing:.13em;text-transform:uppercase;color:var(--accent);margin-bottom:10px}
.beat-cards .card p{font-size:17px}
.deliver .card h3{font-size:19px;margin-bottom:8px;letter-spacing:-.015em}
.deliver .card p{font-size:16.5px;color:var(--muted)}
.three h3{font-size:19px;margin-bottom:8px}
.three p{font-size:17px}
.three > div{border-top:2px solid var(--ink);padding-top:var(--s2)}

.block{margin-top:var(--s5)}
.block-head{display:grid;gap:12px;margin-bottom:var(--s3)}
.block-head h2{font-size:clamp(22px,5.6vw,34px)}
.media{display:grid;gap:8px}
.media.c2,.media.c3{grid-template-columns:1fr 1fr}
.media.c2 figure:nth-child(3n+1),.media.c3 figure:nth-child(5n+1){grid-column:1 / -1}
.media figure{margin:0;background:var(--mist);border:1px solid var(--line);overflow:hidden}
.media img{width:100%;height:100%;object-fit:cover}
.media .wide{grid-column:1 / -1}
.media figure.dark{background:var(--surface-dark)}
.media figure.pad img{object-fit:contain;padding:12%}
.media button,.masonry .g button{all:unset;display:block;width:100%;height:100%;cursor:zoom-in}
.media button:focus-visible,.masonry .g button:focus-visible{outline:3px solid var(--accent);outline-offset:-3px}
.vid{position:relative;background:#000;border:1px solid var(--line)}
.vid video{width:100%;aspect-ratio:16/9;display:block;background:#000}
.vid .play{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;background:linear-gradient(rgba(var(--shade),.05),rgba(var(--shade),.35));border:0;cursor:pointer;width:100%;padding:0}
.vid .play span{width:68px;height:68px;border-radius:50%;background:rgba(255,255,255,.94);display:flex;align-items:center;justify-content:center;transition:transform .3s var(--ease);box-shadow:0 12px 40px rgba(0,0,0,.35)}
.vid .play span:before{content:"";border-left:18px solid var(--ink);border-top:12px solid transparent;border-bottom:12px solid transparent;margin-left:5px}
.vid .play:active span{transform:scale(.94)}
.vid .play em{position:absolute;left:12px;bottom:10px;font-style:normal;color:#fff;font-size:14.5px;font-weight:600;text-shadow:0 1px 8px rgba(0,0,0,.6)}
.vid-cap{font-size:15px;color:var(--muted);margin-top:8px}

.bigquote{margin:0;max-width:40ch}
.bigquote p{font-style:italic;font-size:clamp(20px,5vw,28px);line-height:1.4;color:var(--ink)}
.bigquote cite{display:block;font-style:normal;font-size:15.5px;color:var(--muted);margin-top:var(--s2)}
.nextup{display:grid;gap:4px;border-top:1px solid var(--line);margin-top:var(--s5);padding-top:var(--s2)}
.nextup a{display:block;padding:12px 0;font-family:var(--head);font-weight:700;font-size:21px;letter-spacing:-.02em;color:var(--ink);text-decoration:none}
.nextup small{display:block;font-family:var(--sans);font-weight:400;font-size:14.5px;letter-spacing:0;color:var(--muted);margin-bottom:2px}
.cta-band{background:var(--mist)}
.cta-band .wrap{display:grid;gap:var(--s3)}
.cta-band h2{font-size:clamp(24px,6vw,40px);max-width:24ch}
.cta-band .btn{width:100%}
.dark-band{background:var(--dark);color:var(--on-dark)}
.dark-band h2{color:#fff} .dark-band .eyebrow{color:var(--accent-on-dark)} .dark-band p{color:var(--on-dark-2);max-width:62ch} .dark-band a{color:#fff}
.split2{display:grid;gap:var(--s3)}
.sectors{display:flex;flex-wrap:wrap;gap:8px;margin-top:var(--s2);padding:0;list-style:none}
.sectors li{border:1px solid var(--line);padding:8px 12px;font-size:16px;background:var(--paper)}

/* ---------- Galleries ---------- */
.gal-nav{display:flex;gap:4px 20px;margin:var(--s2) calc(var(--gutter) * -1) 0;padding:0 var(--gutter);overflow-x:auto;scrollbar-width:none;white-space:nowrap}
.gal-nav::-webkit-scrollbar{display:none}
.gal-nav a{display:flex;align-items:center;min-height:var(--tap);font-family:var(--head);font-weight:600;font-size:15px;text-decoration:none;color:var(--muted);border-bottom:2px solid transparent}
.gal-nav a[aria-current]{color:var(--ink);border-color:var(--accent)}
.masonry{column-count:2;column-gap:6px}
.masonry .g{break-inside:avoid;margin:0 0 6px;background:var(--mist);overflow:hidden}
.masonry img{width:100%;height:auto;transition:transform .8s var(--ease)}
.js .masonry .more{display:none} .js .masonry.all .more{display:block}
.gal-more{display:flex;justify-content:center;margin-top:var(--s3)}
.gal-more .btn{width:100%}

.lb{position:fixed;inset:0;z-index:100;background:rgba(var(--shade),.97);display:none;align-items:center;justify-content:center;opacity:0;transition:opacity .25s;touch-action:none}
.lb.open{opacity:1}
.lb img{max-width:100vw;max-height:calc(100dvh - 140px);width:auto;height:auto;transition:opacity .25s,transform .25s ease-out;will-change:transform}
.lb img.swap{opacity:0} .lb img.drag{transition:none}
.lb button{position:absolute;background:none;border:0;color:#fff;font:600 16px var(--head);cursor:pointer;min-width:72px;min-height:var(--tap);padding:0 16px}
.lb .x{top:calc(8px + env(safe-area-inset-top));right:4px}
.lb .p{left:4px;bottom:calc(10px + env(safe-area-inset-bottom))}
.lb .n{right:4px;bottom:calc(10px + env(safe-area-inset-bottom))}
.lb .count{position:absolute;left:0;right:0;bottom:calc(24px + env(safe-area-inset-bottom));text-align:center;color:var(--on-dark-3);font-size:15px;pointer-events:none}

/* ---------- Footer and call bar ---------- */
.site-foot{background:var(--dark);color:var(--on-dark-3);padding:var(--s5) 0 var(--s3);font-size:16px}
.foot-grid{display:grid;gap:var(--s3)}
.site-foot img{height:28px;width:auto}
.site-foot ul{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:1fr 1fr;gap:0 16px}
.site-foot li a{display:flex;align-items:center;min-height:var(--tap);color:#fff;text-decoration:none}
.foot-base{margin-top:var(--s3);padding-top:var(--s3);border-top:1px solid var(--rule-dark);font-size:14.5px;line-height:1.6}
.thanks{display:block;margin-top:6px;color:var(--on-dark)}

.callbar{position:fixed;left:0;right:0;bottom:0;z-index:55;background:var(--dark);color:#fff;display:flex;align-items:center;justify-content:space-between;gap:12px;padding:8px var(--gutter) calc(8px + env(safe-area-inset-bottom));transform:translateY(110%);transition:transform .35s var(--ease)}
.callbar.on{transform:none}
.callbar span{font-size:14px;line-height:1.3}
.callbar .btn{flex:none;min-height:var(--tap);font-size:14px;padding:10px 16px;white-space:nowrap}
@keyframes poke{0%,100%{transform:none}50%{transform:translateX(5px)}}
.callbar.on .btn:after{animation:poke .4s var(--ease) .5s 1}

/* ---------- Reveal (short and quick on a phone) ---------- */
@keyframes rise{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
.js .hero h1,.js .page-head h1{animation:rise .6s var(--ease) both}
.js .hero .intro,.js .hero-cta,.js .hero .ba-wrap,.js .page-head .intro,.js .page-head .tags{animation:rise .6s .15s var(--ease) both}
.js .reveal{opacity:0;transform:translateY(10px);transition:opacity .45s ease,transform .45s var(--ease);transition-delay:calc(var(--i,0) * 40ms)}
.js .reveal.in{opacity:1;transform:none}
.js .rail > .reveal{opacity:1;transform:none}
.wipe{overflow:hidden}
.js .wipe img{clip-path:inset(0 0 100% 0);transform:scale(1.04);transition:clip-path .7s var(--ease),transform 1s var(--ease)}
.js .wipe.in img{clip-path:inset(0);transform:none}
@keyframes settle{from{transform:scale(1.05)}to{transform:none}}
.js .hero-clip img{animation:settle 2s var(--ease) both}

/* ======================= 640px and up: tablets ======================= */
@media (min-width:640px){
  :root{--gutter:32px;--s4:40px;--s5:56px}
  body{font-size:17.5px}
  .btn{padding:14px 28px}
  .hero-cta{flex-direction:row;align-items:center;flex-wrap:wrap;gap:var(--s3)} .hero-cta .btn,.tester-row .btn,.result .btn,form .btn,.cta-band .btn,.gal-more .btn{width:auto}
  .tester-row{flex-direction:row;align-items:center;gap:var(--s2)}
  .direct a{display:inline-block;margin-left:12px}
  .card{padding:28px}
  .rail{display:grid;overflow:visible;margin:0;padding:0;gap:var(--s3)} .rail > *{max-width:none}
  .rail.two,.rail.tiles,.rail.six{grid-template-columns:1fr 1fr}
  .rail.three-up{grid-template-columns:1fr}
  .rail.photos{grid-template-columns:repeat(3,1fr);gap:10px}
  .js .rail > .reveal{opacity:0;transform:translateY(10px)} .js .rail > .reveal.in{opacity:1;transform:none}
  .pager{display:none}
  .ba-img img{aspect-ratio:21/9}
  .trust ul{flex-wrap:wrap;white-space:normal;overflow:visible;margin:0;padding:0;gap:6px 28px}
  .paths-in{grid-template-columns:1fr 1fr}
  .paths a + a{border-top:0;border-left:1px solid var(--line);padding-left:var(--s4)} .paths a:first-child{padding-right:var(--s4)}
  .cards{grid-template-columns:1fr 1fr;gap:var(--s5) var(--s4)}
  .cards .wcard.lead{grid-column:1 / -1}
  .cards.four{grid-template-columns:repeat(4,1fr);gap:var(--s3)}
  .media{gap:12px} .media.c3{grid-template-columns:repeat(3,1fr)}
  .media.c2 figure:nth-child(3n+1),.media.c3 figure:nth-child(5n+1){grid-column:auto}
  .masonry{column-gap:12px} .masonry .g{margin-bottom:12px}
  .page-hero-img{aspect-ratio:auto}
  .site-foot ul{display:flex;flex-wrap:wrap;gap:0 28px}
  .cta-band .wrap{grid-template-columns:1fr auto;align-items:center}
  .nextup{grid-template-columns:1fr 1fr} .nextup a:last-child{text-align:right}
  .vid .play span{width:84px;height:84px} .vid .play span:before{border-left-width:22px;border-top-width:14px;border-bottom-width:14px}
  .lb img{max-width:92vw;max-height:88dvh}
  .lb .p{left:8px;bottom:auto;top:50%;transform:translateY(-50%)} .lb .n{right:8px;bottom:auto;top:50%;transform:translateY(-50%)}
  .lb .count{bottom:16px}
}

/* ======================= 980px and up: desktop ======================= */
@media (min-width:980px){
  :root{--gutter:clamp(32px,5vw,80px);--head-h:80px;--s4:40px;--s5:64px}
  body{font-size:18px}
  .progress{display:block;position:fixed;left:0;top:0;height:3px;width:100%;background:var(--accent);transform:scaleX(0);transform-origin:0 50%;z-index:60;pointer-events:none}
  .brand img{height:34px}
  .nav-toggle,.scrim,.callbar{display:none}
  .nav{position:static;flex-direction:row;align-items:center;gap:30px;padding:0;border:0;visibility:visible;clip-path:none;overflow:visible;max-height:none;background:none}
  .nav a:not(.btn){min-height:var(--tap);font-size:15.5px;font-family:var(--sans);font-weight:400;color:var(--on-dark);border:0;opacity:1;transform:none;background:linear-gradient(var(--accent),var(--accent)) 0 calc(50% + 14px)/0 2px no-repeat;transition:background-size .2s var(--ease),color .2s}
  .nav a[aria-current]{background-size:100% 2px;color:#fff;font-weight:400}
  .nav .btn{margin:0;width:auto}
  .intro{font-size:19px;margin-top:var(--s3)} .sec-head{margin-bottom:clamp(28px,3vw,40px)}
  .card{padding:clamp(24px,3vw,40px)}
  .hero{padding-top:clamp(36px,4vw,56px)}
  .hero-grid{grid-template-columns:minmax(0,1.25fr) minmax(0,460px);grid-template-areas:"text card" "cred card";column-gap:clamp(32px,4vw,64px);row-gap:var(--s3);align-items:start}
  .hero-text{grid-area:text;align-self:end} .ba-wrap{grid-area:card} .cred{grid-area:cred;align-self:start;max-width:46ch;font-size:15.5px}
  .hero .intro{font-size:19px;max-width:42ch;margin-top:20px} .hero-cta{margin-top:24px} .hero h1{line-height:1.04;max-width:none}
  .ba-row{padding:clamp(22px,2.6vw,36px)} .ba-head{padding-left:clamp(22px,2.6vw,36px)} .ba-head b{display:block}
  .ba-after p{font-size:clamp(22px,2.2vw,30px)} .ba-img img{aspect-ratio:16/9}
  .trust{margin-top:clamp(48px,6vw,88px);padding:22px 0} .trust .wrap{display:flex;align-items:baseline;gap:12px 36px;flex-wrap:wrap} .trust b{margin:0}
  .paths a{padding:26px 0}
  .rail.two{grid-template-columns:1fr 1fr}
  .rail.tiles{grid-template-columns:repeat(4,1fr)}
  .rail.six,.rail.three-up{grid-template-columns:repeat(3,1fr)}
  .rail.photos{grid-template-columns:repeat(12,1fr);margin-top:var(--s5)}
  .strip > div{aspect-ratio:auto}
  .strip .a{grid-column:span 5;aspect-ratio:5/4} .strip .b{grid-column:span 4;aspect-ratio:1/1} .strip .c,.strip .d{grid-column:span 3;aspect-ratio:3/4}
  .strip .e{grid-column:span 4;aspect-ratio:1/1} .strip .f{grid-column:span 5;aspect-ratio:5/4}
  .symptom q{font-size:clamp(20px,1.8vw,24px)} .bridge{margin-top:var(--s5)}
  .tester{grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:clamp(28px,5vw,80px);align-items:start}
  .result{padding:clamp(20px,2.4vw,32px)}
  .proof{grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,80px);align-items:stretch} .proof-media{display:flex} .proof-media > img{height:100%;aspect-ratio:auto;min-height:340px} .proof > div:last-child{align-self:center}
  .proof + .proof{margin-top:clamp(64px,8vw,112px);padding-top:0;border-top:0}
  .proof:nth-of-type(even) .proof-media{order:2}
  .proof h3{font-size:clamp(24px,2.4vw,32px);margin-bottom:var(--s3)}
  .more-beats{order:0;border-bottom:0} .js .more-beats summary{display:none}
  .beat{display:grid;grid-template-columns:118px 1fr;gap:var(--s2);padding:16px 0;font-size:17.5px} .beat b{padding-top:4px;margin:0}
  .more-beats .beat:last-child{border-bottom:1px solid var(--line)}
  .after-offers{display:flex;justify-content:space-between;align-items:flex-start;gap:var(--s3);font-size:16.5px}
  .handover{grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,80px);margin-bottom:var(--s5);align-items:start}
  .craft-foot{display:flex;justify-content:space-between;align-items:center}
  .offers{position:relative}
  .offers:before{content:"";position:absolute;left:0;right:0;top:-22px;height:2px;background:var(--accent);transform:scaleX(0);transform-origin:0 50%;transition:transform 1.2s cubic-bezier(.4,0,.2,1)}
  .offers.in:before{transform:scaleX(1)}
  .person{grid-template-columns:minmax(0,5fr) minmax(0,6fr);gap:clamp(32px,6vw,96px);align-items:center}
  .person-ph img{aspect-ratio:4/5;object-position:32% 50%}
  .person blockquote p{font-size:clamp(20px,1.8vw,23px)}
  .faq summary{font-size:clamp(17px,1.5vw,20px);min-height:68px}
  .start{grid-template-columns:minmax(0,5fr) minmax(0,6fr);gap:clamp(32px,6vw,96px);align-items:start}
  .page-head{padding:clamp(36px,4vw,56px) 0 32px} .page-head .intro{font-size:20px}
  .cards .wcard.lead{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:var(--s4);align-items:center}
  .cards .wcard.lead .ph{aspect-ratio:16/9} .cards .wcard.lead h3{font-size:clamp(26px,2.8vw,38px);margin-top:0}
  .wcard h3{font-size:clamp(21px,2vw,26px);margin-top:20px}
  .block{margin-top:clamp(56px,7vw,96px)}
  .block-head{grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:clamp(24px,4vw,64px);margin-bottom:var(--s4)}
  .three{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(24px,4vw,56px)} .three > div{padding-top:var(--s3)}
  .split2{grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,80px)}
  .masonry{column-count:3}
  .gal-nav{margin:var(--s3) 0 0;padding:0;overflow:visible;gap:10px 28px}
  .foot-grid{display:flex;justify-content:space-between;align-items:flex-start}
  .site-foot img{height:34px}
  .foot-base{margin-top:var(--s5)}
}
@media (min-width:1240px){ .nav{gap:34px} }

/* ---------- Hover only where a pointer can hover ---------- */
@media (hover:hover){
  .btn:hover{background:var(--accent-dark)} .btn:hover:after{transform:translateX(4px)}
  .btn.line:hover{background:var(--dark);color:#fff}
  .link:hover{background-size:0 1.5px;background-position:100% calc(50% + 14px);color:var(--accent)}
  .craft .link:hover,.dark-band a:not(.btn):hover,.site-foot a:not(.btn):hover{color:var(--accent-on-dark)}
  .nav a:not(.btn):hover{background-size:100% 2px;color:#fff}
  .paths a:hover b{color:var(--accent)} .paths a:hover i{transform:translateX(6px)} .paths a[href^="#"]:hover i{transform:translateY(6px)}
  .symptom:hover,.offer:hover,.deliver .card:hover{transform:translateY(-4px);box-shadow:0 24px 48px -32px rgba(var(--shade),.35)}
  a.dept:hover{border-color:var(--ink)} a.dept:hover .ph img,.wcard:hover .ph img,.masonry .g:hover img{transform:scale(1.035)}
  .vid .play:hover span{transform:scale(1.08)}
  .faq summary:hover,.nextup a:hover{color:var(--accent)}
  .site-foot li a:hover{text-decoration:underline}
}

/* ---------- Reduced motion: everything is simply there ---------- */
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*:before,*:after{animation:none !important;transition:none !important}
  .js .reveal,.js .rail > .reveal{opacity:1;transform:none}
  .js .wipe img{clip-path:none;transform:none}
  .hero h1 em,.chain li.me span:last-child,.result mark{background-size:100% 100%}
  .js .chain li span:last-child{opacity:1;transform:none}
  .offers:before{transform:scaleX(1)}
  .ba-after p .w{opacity:1;transform:none} .ba-set:not(.written) .ba-img img{transform:none;opacity:1}
  .ba-bar{display:none}
  .nav a:not(.btn){opacity:1;transform:none}
}

/* ---------- v5.2 review fixes ---------- */
.hero-alt{font-size:16px;color:var(--muted);margin:var(--s2) 0 0} .hero-alt a{color:var(--ink);text-decoration-color:var(--accent);text-underline-offset:3px;display:inline-block;padding:11px 0}
.t-click{display:none}
@media (hover:hover){.t-tap{display:none} .t-click{display:inline}}

.after-offers b{color:var(--ink);font-weight:600}
.early{margin-top:var(--s4);padding:20px;border-left:3px solid var(--accent);background:var(--paper)}
.early h3{font-size:19px;margin-bottom:8px} .early p{margin:0;max-width:70ch}
.fh-grid{display:grid;gap:var(--s4);grid-template-columns:minmax(0,1fr)}
.ba.static .ba-head{padding:0 20px}
.ba.static .ba-row{padding:18px 20px} 
@media (max-width:639.98px){
  .depts.stack .dept .tx{padding:12px 12px 14px} .depts.stack .dept h3{font-size:16px} .depts.stack .dept p{font-size:16px;line-height:1.4}
  .depts.stack .dept.crew{grid-column:1 / -1} .depts.stack .dept.crew .tx{padding:20px}
}
@media (min-width:640px){.trust ul{-webkit-mask-image:none;mask-image:none} .trust li{font-size:14.5px}}
@media (min-width:980px){
  .fh-grid{grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:clamp(40px,6vw,96px);align-items:center}
  .early{padding:24px 28px}
}

/* ---------- v6: results, slots, about and services ---------- */
.stats{border-bottom:1px solid var(--line)}
.stats-in{display:grid;grid-template-columns:minmax(0,1fr);gap:0}
.stats-in > *{display:grid;grid-template-columns:104px minmax(0,1fr);gap:16px;align-items:baseline;padding:16px 0;margin:0;text-decoration:none;color:var(--text)}
.stats-in > * + *{border-top:1px solid var(--line)}
.stats-in b{font-family:var(--head);font-weight:800;font-size:30px;letter-spacing:-.03em;line-height:1;color:var(--accent);white-space:nowrap}
.stats-in span{font-size:16px;line-height:1.45;color:var(--muted)}
.stat{display:flex;align-items:baseline;gap:12px;margin:0 0 10px}
.stat b{font-family:var(--head);font-weight:800;font-size:26px;letter-spacing:-.03em;line-height:1;color:var(--accent);white-space:nowrap}
.stat span{font-size:16px;color:var(--muted);line-height:1.4}
.stat.big{margin:var(--s3) 0 0;padding-top:var(--s3);border-top:1px solid var(--line);max-width:60ch}
.stat.big b{font-size:clamp(40px,11vw,72px)}
.stat.big span{font-size:17px}
.slot{margin:0;display:flex;align-items:center;justify-content:center;text-align:center;border:1.5px dashed var(--edge);background:repeating-linear-gradient(135deg,var(--mist) 0 14px,#fff 14px 28px);color:var(--text);padding:16px;min-height:140px;width:100%}
.slot figcaption{font-size:16px;line-height:1.4;max-width:34ch;background:#fff;padding:10px 14px;border:1px solid var(--line)}
.slot b{display:block;font-family:var(--head);font-size:12.5px;letter-spacing:.13em;text-transform:uppercase;color:var(--accent);margin-bottom:4px}
.media figure.slot{height:100%;border:1.5px dashed var(--edge);background:repeating-linear-gradient(135deg,var(--mist) 0 14px,#fff 14px 28px);overflow:visible}
.wcard .ph.type{background:var(--dark);display:flex;align-items:flex-end;border-color:var(--ink)}
.ph-type{display:grid;gap:8px;padding:20px;color:var(--on-dark-2)}
.ph-type b{font-family:var(--head);font-weight:800;font-size:clamp(44px,12vw,84px);letter-spacing:-.04em;line-height:.95;color:#fff}
.ph-type i{font-style:normal;font-size:16px;line-height:1.4;max-width:30ch}
.timeline{list-style:none;margin:0;padding:0;border-top:1px solid var(--line)}
.timeline li{display:grid;grid-template-columns:minmax(0,1fr);gap:6px;padding:20px 0;border-bottom:1px solid var(--line)}
.timeline .when{font-family:var(--head);font-weight:700;font-size:13px;letter-spacing:.1em;text-transform:uppercase;color:var(--accent)}
.timeline h3{font-size:19px;margin-bottom:6px} .timeline p{margin:0;max-width:68ch}
.timeline.steps .when{font-size:22px;letter-spacing:-.02em}
.svcs{display:grid;gap:0;border-top:1px solid var(--line)}
.svc{display:grid;grid-template-columns:minmax(0,1fr);gap:var(--s2);padding:var(--s4) 0;border-bottom:1px solid var(--line)}
.svc .num{font-family:var(--head);font-size:13px;letter-spacing:.1em;color:var(--accent)}
.svc h2{font-size:clamp(22px,5.6vw,30px);margin:6px 0 6px} .svc .verb{color:var(--muted);font-style:italic;margin:0}
.svc ul{list-style:none;margin:0;padding:0} .svc li{position:relative;padding:9px 0 9px 26px;border-top:1px solid var(--line);font-size:17px}
.svc li:before{content:"\2713";position:absolute;left:0;color:var(--accent);font-weight:600}
.svc-proof{display:grid;gap:2px;font-size:16px} .svc-proof span{font-family:var(--head);font-size:12.5px;font-weight:700;letter-spacing:.13em;text-transform:uppercase;color:var(--muted);margin-bottom:4px}
.svc-proof a{color:var(--ink);text-decoration-color:var(--accent);text-underline-offset:3px;padding:8px 0;min-height:44px;display:flex;align-items:center}
ul.plain{list-style:none;margin:0;padding:0} ul.plain li{padding:10px 0;border-top:1px solid var(--line);font-size:17px}
.card.dark{background:var(--dark);border-color:var(--ink)} .card.dark h3{color:#fff} .card.dark p{color:var(--on-dark-2)}
@media (min-width:640px){
  .stats-in{grid-template-columns:repeat(3,minmax(0,1fr));gap:0 var(--s4)} .stats-in.four{grid-template-columns:repeat(2,minmax(0,1fr))}
  .stats-in > *{grid-template-columns:minmax(0,1fr);gap:8px;padding:22px 0} .stats-in > * + *{border-top:0}
  .stats-in b{font-size:40px}
  .timeline li{grid-template-columns:170px minmax(0,1fr);gap:var(--s4)} .timeline.steps li{grid-template-columns:60px minmax(0,1fr)}
}
@media (min-width:980px){
  .stats-in.four{grid-template-columns:repeat(4,minmax(0,1fr))} .stats-in b{font-size:48px}
  .svc{grid-template-columns:minmax(0,1.1fr) minmax(0,1fr) minmax(0,.9fr);gap:var(--s5);align-items:start}
}
@media (hover:hover){ .stats-in a:hover b{color:var(--accent-dark)} .stats-in a:hover span{color:var(--ink)} .svc-proof a:hover{color:var(--accent)} }

/* ---------- v6.2: second persona pass ---------- */
.hero-alt{font-size:16.5px;color:var(--text);margin:var(--s3) 0 0;display:grid;gap:0} .hero-alt span{color:var(--muted)}
.early-wrap{padding-bottom:0} .early-wrap .early{margin-top:0;background:var(--mist)}
.early-links{display:flex;flex-wrap:wrap;gap:4px 28px;margin:12px 0 0 !important}
.h3ish{font-size:clamp(20px,5vw,26px)}
.intro.small{font-size:17px;margin-top:12px} .intro.small a{color:var(--ink);text-decoration-color:var(--accent);text-underline-offset:3px}
.toolline{font-size:16px;color:var(--muted);margin-top:12px !important}
.sectors.proofed li{display:grid;gap:2px;font-size:16px;color:var(--muted)} .sectors.proofed b{color:var(--ink);font-weight:600}
.pull{font-family:var(--head);font-weight:700;font-size:clamp(19px,4.6vw,24px);line-height:1.3;letter-spacing:-.015em;color:var(--ink);border-left:3px solid var(--accent);padding-left:16px;margin:var(--s3) 0 0}
.case-ba{margin-top:var(--s4);max-width:760px}
.ph-type.words b{font-size:clamp(30px,8vw,52px);letter-spacing:-.03em;line-height:1.02}
.wcard .stat{margin-top:12px}
.media.c2 > figure:last-child:nth-child(odd){grid-column:1 / -1;aspect-ratio:16/9 !important}
@media (max-width:639.98px){
  .symptoms.stack{gap:0;border-top:1px solid var(--line)} .symptoms.stack .card{border:0;border-bottom:1px solid var(--line);background:transparent;padding:16px 0}
  .beat-cards.stack{gap:0;border-top:1px solid var(--line)} .beat-cards.stack .card{border:0;border-bottom:1px solid var(--line);background:transparent;padding:16px 0}
  .deliver.numbered{gap:0;border-top:1px solid var(--line)} .deliver.numbered .card{border:0;border-bottom:1px solid var(--line);background:transparent;padding:16px 0 16px 44px;position:relative}
  .deliver.numbered .card > b{position:absolute;left:0;top:18px}
  .depts.stack .dept:not(.crew) p{display:none} .depts.stack .dept .tx{padding:10px 12px 12px}
  .three.stack{gap:var(--s3)}
}
@media (min-width:980px){ .hero-alt{display:block} }

/* ---------- v6.3 ---------- */
.offer-more{order:0;border-bottom:0;border-top:1px solid var(--line);margin-top:4px} .offer-more ul{margin-top:0}
.early-two{display:grid;gap:12px;grid-template-columns:minmax(0,1fr)}
@media (min-width:980px){ .early-two{grid-template-columns:1fr 1fr;gap:var(--s3)} .offer-more{border-top:0;margin-top:0} }

/* ---------- v7: bold treatment ---------- */
/* Buttons on dark or red surfaces: white fill, charcoal text (18:1). Red text never sits on charcoal below 24px. */
.btn.on-dark{background:#fff;color:var(--ink)} .btn.on-dark:after{color:var(--accent)}
.btn.line.on-dark{background:transparent;color:#fff;border-color:#fff}
.btn.on-dark:active{background:var(--mist)}
@media (hover:hover){ .btn.on-dark:hover{background:var(--mist)} .btn.line.on-dark:hover{background:#fff;color:var(--ink)} }

/* Red hero */
.hero.red{background:var(--accent);color:#fff;padding-bottom:0}
.hero.red h1{color:#fff}
.hero.red h1 em{color:#fff;background-image:linear-gradient(transparent 62%,var(--accent-dark) 62%)}
.hero.red .intro{color:#fff}
.hero.red .hero-cta small{color:var(--on-dark)}
.hero.red .hero-alt{color:#fff;margin-top:14px;font-size:15.5px} .hero.red .hero-alt span{color:var(--on-dark)} .hero.red .hero-alt .link{color:#fff;background-image:linear-gradient(#fff,#fff);min-height:36px;font-size:15.5px}
.hero.red .cred{display:none}
.hero.red .ba{border:0;box-shadow:0 24px 48px -24px rgba(115,39,48,.6)}
.hero.red .ba-cap{display:none}
.hero.red .ba-wrap{position:relative;z-index:2;margin-bottom:-40px;margin-top:8px}
.hero.red .trust{margin-top:0;background:var(--paper);color:var(--text);border-top:0;padding-top:calc(40px + 20px)}
.hero.red .stats,.hero.red .paths{background:var(--paper)}
.hero.red .hero-grid{padding-bottom:36px}
.hero.red .hero-text{padding-bottom:0}
.hero.red .progress{display:none}
.hero.red h1:before{display:none}
.hero.red .eyebrow{color:#fff}
@media (min-width:980px){
  .hero.red .ba-wrap{margin-top:0;margin-bottom:-64px}
  .hero.red .hero-grid{padding-bottom:40px}
  .hero.red .trust{padding-top:calc(64px + 20px)}
  .hero.red .ba-head{min-height:44px}
  .hero.red .ba-row{padding:16px 20px}
  .hero.red .ba-before p{font-size:15px;line-height:1.5}
  .hero.red .ba-after p{font-size:clamp(22px,1.8vw,26px);line-height:1.18}
  .hero.red .ba-img img{aspect-ratio:2/1}
  .hero.red .ba-img figcaption{font-size:13px;padding:6px 10px}
}
/* Oversized numbers */
.stats-in b{font-size:clamp(44px,12vw,64px)}
@media (min-width:640px){ .stats-in b{font-size:clamp(56px,6.5vw,88px)} .stats-in.four b{font-size:clamp(48px,5.4vw,76px)} }
@media (min-width:980px){ .stats-in b{font-size:clamp(60px,6.5vw,96px)} .stats-in.four b{font-size:clamp(52px,5vw,72px)} .stats-in > *{padding:20px 0} }
.stats-in > *{grid-template-columns:minmax(0,1fr);gap:10px}
.stat.big{border-top:0;padding-top:0;margin-top:var(--s2)}
.stat.big b{font-size:clamp(72px,20vw,160px);letter-spacing:-.05em;display:block;margin-bottom:6px}
.stat.big{display:block} .stat.big span{display:block;max-width:44ch}
.page-head .stat.big{order:-1}
.page-head .wrap{display:flex;flex-direction:column}
.page-head .crumb{order:-2}

/* Red rule signature: one 4px red rule above every section headline; grey hairlines go */
.sec-head h2:before,.page-head h1:before,.block-head h2:before,.craft .sec-head h2:before,.dark-band h2:before{content:"";display:block;width:56px;height:4px;background:var(--accent);margin:0 0 14px}
.sec-head .eyebrow + h2:before,.page-head .eyebrow + h1:before,.page-head .crumb + .eyebrow + h1:before{display:none}
.sec-head .eyebrow:before,.page-head .eyebrow:before{content:"";display:block;width:56px;height:4px;background:var(--accent);margin:0 0 10px}
.craft .eyebrow,.dark-band .eyebrow,.dark-head .eyebrow{color:var(--on-dark-3)}
.offers:before{display:none}
.offer .step{color:var(--ink)} .offer .step:before{background:var(--accent)}
.hero.red h1:before{display:none}
.hero.red .eyebrow{color:#fff}

/* Dark founders hero */
.dark-head{background:var(--dark);color:var(--on-dark)}
.dark-head h1{color:#fff} .dark-head .intro{color:var(--on-dark-2)} .dark-head .tags{color:var(--on-dark-3)}
.dark-head .hero-cta small{color:var(--on-dark-3)}
.dark-head .ba{border:0;box-shadow:0 24px 48px -24px rgba(0,0,0,.7)}
.dark-head .eyebrow:before{background:var(--accent)}
.page-head.dark-head{padding-bottom:40px} .dark-head .intro{max-width:52ch} .dark-head .hero-cta{margin-top:24px}
@media (min-width:980px){ .page-head.dark-head{padding-bottom:40px} }

/* Photography on charcoal, edge to edge */
.gal-dark{background:var(--dark);color:var(--on-dark);padding:var(--s3) 0 var(--s4)}
.gal-dark .block-head h2{color:#fff} .gal-dark .block-head p{color:var(--on-dark-2)}
.gal-dark .wrap.bleed{padding:0} .gal-dark .masonry.bleed{margin:0 calc(var(--gutter) * -1)}
.gal-dark .masonry .g{background:var(--surface-dark);margin-bottom:4px} .gal-dark .masonry{column-gap:4px}
.gal-dark .gal-more{padding:0 var(--gutter)}
.gal-dark + .cta-band{border-top:0}
@media (min-width:980px){ .gal-dark{padding:var(--s4) 0 var(--s5)} .gal-dark .masonry{column-count:4;column-gap:6px} .gal-dark .masonry .g{margin-bottom:6px} }
.masonry .g button:focus-visible{outline-color:#fff}

/* v7.1 fold and spacing */
section + section{padding-top:calc(var(--section) * .7)} section.tight{padding-top:var(--s4)}
.hero.red .hero-cta .btn{min-height:50px}
@media (max-width:639.98px){ .hero.red .hero-alt{display:none} }

/* ---------- Added 6 Oct 2026: nudge rows, FAQ aside, counters ---------- */
.nudge-row{display:grid;gap:14px;margin-top:var(--s5);padding-top:var(--s4);border-top:1px solid var(--line)}
.nudge-row p{margin:0;font-family:var(--head);font-weight:600;font-size:clamp(18px,1.6vw,22px);letter-spacing:-.015em;color:var(--ink);max-width:34ch}
.nudge-row .btn{justify-self:start}
@media (min-width:640px){.nudge-row{grid-template-columns:minmax(0,1fr) auto;align-items:center;gap:var(--s4)}}
.faq-grid{display:grid;gap:var(--s4)}
.faq-aside{background:var(--dark);color:var(--on-dark);padding:clamp(24px,3vw,36px);align-self:start}
.faq-aside .eyebrow{color:var(--accent-on-dark)}
.faq-aside h3{color:#fff;font-size:clamp(22px,2vw,26px);margin-bottom:10px}
.faq-aside p{color:var(--on-dark-2);font-size:16.5px}
.faq-aside ul{list-style:none;margin:var(--s3) 0;padding:0;display:grid;gap:8px;font-family:var(--head);font-weight:600;font-size:17px}
.faq-aside ul a{color:#fff;text-decoration:none;border-bottom:1px solid var(--rule-dark);padding:6px 0;display:inline-block}
.faq-aside ul a:hover{color:var(--accent-on-dark);border-color:var(--accent-on-dark)}
.faq-aside .btn{width:100%}
@media (min-width:980px){.faq-grid{grid-template-columns:minmax(0,7fr) minmax(0,4fr);gap:clamp(32px,5vw,80px);align-items:start} .faq{max-width:none} .faq-aside{position:sticky;top:calc(var(--head-h) + 24px)}}
.stats-in b[data-count],.proofbig b[data-count]{font-variant-numeric:tabular-nums}

/* v8 repositioning */
.hero h1.long{font-size:clamp(28px,7.2vw,54px);line-height:1.06}
.proofbig{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin:0 0 var(--s5)}
.proofbig a{display:flex;flex-direction:column;gap:4px;padding:22px 16px 22px 0;text-decoration:none;color:var(--text)}
.proofbig a:nth-child(n+3){border-top:1px solid var(--line)}
.proofbig b{font-family:var(--head);font-weight:800;font-size:clamp(44px,11vw,80px);line-height:.95;letter-spacing:-.045em;color:var(--accent)}
.proofbig span{font-family:var(--head);font-weight:700;font-size:15px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink);margin-top:8px}
.proofbig small{font-size:15px;color:var(--muted);line-height:1.4}
.proofbig a:hover b{color:var(--ink)}
@media (min-width:980px){.proofbig{grid-template-columns:repeat(4,minmax(0,1fr))}.proofbig a{padding:30px 20px 30px 0}.proofbig a:nth-child(n+3){border-top:0}.proofbig a + a{border-left:1px solid var(--line);padding-left:24px}}
.flow{list-style:none;margin:0 0 var(--s4);padding:0;display:flex;flex-wrap:wrap;gap:10px 0;counter-reset:fl}
.flow li{counter-increment:fl;display:flex;align-items:center;font-family:var(--head);font-weight:700;font-size:clamp(17px,2vw,21px);color:#fff;letter-spacing:-.01em}
.flow li:before{content:counter(fl,decimal-leading-zero);font-size:12px;letter-spacing:.12em;color:var(--accent-on-dark);margin-right:8px}
.flow li:not(:last-child):after{content:"\2192";color:var(--accent-on-dark);margin:0 14px;font-weight:400}
#tech .sec-head h2{margin-bottom:16px}
.flow-foot{display:flex;flex-wrap:wrap;gap:8px 18px;align-items:baseline;margin:0}
.depts.three .pill-n{font-family:var(--head);font-size:12.5px;font-weight:700;letter-spacing:.13em;color:var(--accent);margin:0 0 4px}
.depts.three h3{font-size:24px}
.depts.tiles.three.stack{grid-template-columns:minmax(0,1fr)}
@media (min-width:640px){.depts.tiles.three,.depts.tiles.three.stack{grid-template-columns:repeat(3,minmax(0,1fr))}}