Pellucid is a dedicated team hailing from Australia and Asia, united by a groundbreaking vision. We're on a mission to establish a world-class growing, processing, and distribution centre in south-east Queensland, Australia, where we'll produce our unique plant-based, THC-free cannabinoid-activated products with transformative potential. Driven by observed quality issues in outsourced cannabinoid products, we're committed to ensuring superior standards and inviting like-minded individuals to join our journey, a venture teeming with boundless possibilities.
Pellucid Documentary
At the inception of Pellucid, we produced a documentary to delve deeper into the
THC-free cannabis industry and to enlighten our investors prior to discussions. This approach proved to be an exceptionally effective strategy for engaging high-value clients.
Investor Pitch Deck and the range of hand and sports cream
Logo re-brand
The brand's evolution necessitated a shift towards a logo that resonated more effectively with its customers. While aiming to preserve the essence of simplicity in design, we aspired for the logo to mirror the business's core value of transparency. By refining the shapes and maintaining a minimalist aesthetic, we encapsulated both the approachability and the transparent ethos that the brand represents.
We produced a 30-second campaign video for our line of creams, spotlighting Lilly Vander Meer from "Home and Away." This collaboration emphasized both the product's efficacy and its celebrity endorsement.
Due to the intricate nature of the endocannabinoid system and its interaction with cannabis, we created an explainer video to clarify cannabis benefits for consumers. This visual aid aimed to simplify and convey the science behind the plant's advantages.