APTUS Bio-Science
Aptus, a renowned fertilizer company founded in the Netherlands, had a global presence but suffered from a brand image that had become weary over the years. Primarily recognized for their top-tier fertilizer catering to the Cannabis cultivation sector, they held the distinction of producing the finest quality product in the market. However, in the increasingly competitive world, even the best product needs a captivating brand representation.
Recognizing this pressing need for rejuvenation, Aptus collaborated with Fusion Media as their Creative Partner. Fusion Media infused life and vigour into Aptus' brand identity, revamping it from an outdated and lacklustre image into a vibrant and compelling one that now proudly stands head and shoulders above its competitors.
Creative Direction & Strategy | Photography | E-commerce Site
Together with the team at APTUS, we identified a significant opportunity to pivot from a B2B framework to a more direct B2C model. Embracing the hands-on ethos that defines Fusion Media, we jointly embarked on the ambitious journey of building a sophisticated eCommerce website tailored for today's discerning consumer. Recognizing the need to evolve APTUS into a more progressive and current brand, our partnership extended beyond just digital transformation. We delved deep into every marketing asset, ensuring each piece, from print to online, resonated with the renewed and refreshed brand vision. By intertwining APTUS's insights with our branding expertise, we've collaboratively and cohesively reimagined APTUS's entire brand presence.
Mike - Aptus Bio-Science
From our initial engagement, Fusion Media showcased an unmatched understanding of our brand's needs. They seamlessly transformed Aptus from a fading image into a vibrant market contender. Their approach wasn't just about aesthetics; they delved deep into our values, ensuring each design choice resonated with our audience. The feedback post-rebranding has been exceptional, and our brand value skyrocketed. As an Aptus owner, my gratitude for Fusion Media is immense. They're a top-notch choice for any brand revival.
Product Photography
For APTUS, rejuvenating their brand started with stellar product photography. These images not only elevated their marketing materials but also enhanced the website's galleries. Additionally, they ensured consistent brand imagery across third-party distributor sites. In essence, quality visuals were our foundation in reshaping APTUS's brand identity.
Website & Brand Development
Having recognized the need for a website that genuinely stands out, I initiated the design process using Figma. This platform allowed for intricate design detailing and an interactive prototype, paving the way for a seamless translation of my vision. Subsequently, I leveraged the robust foundation of Shopify templates to ensure functionality and scalability. However, to meet the distinct creative specifications and ensure the website's uniqueness, I hand-coded additional UI components. This blend of templated solutions and custom coding resulted in a website that is both aesthetically appealing and optimally functional.
Product Videos
Product videos emerged as a cornerstone of our educational initiative, targeting both consumers and retail sales staff. More than just a promotional tool, these videos were crafted to inform and enlighten. One of their prime advantages was the creation of an online education portal. This platform has enabled retail personnel worldwide to receive comprehensive product training, eliminating the outdated and logistically challenging method of in-person store visits. By leveraging video content, we've modernized training, ensured consistent messaging, and broadened the reach of product knowledge, ensuring every sales interaction is rooted in informed confidence.
Point of Sale & Marketing Material
A pivotal aspect of our creative strategy for APTUS was the enhancement of point-of-sale interactions and clear messaging to consumers. By aligning the messaging with consumer needs and expectations, we ensured that every interaction resonated with clarity and relevance. This focus on the point-of-sale experience has been instrumental in driving engagement, fostering trust, and elevating the overall brand perception.
Fasilitor Campaign
Objective: Elevate brand awareness of Fasilitor, their flagship product and drive increased sales through a strategic and compelling promotional campaign.
Approach:
Audience Targeting: Identified core demographics including home gardeners and others keen on boosting plant yields.
Sales Funnel Integration: Structured messaging and promotions according to the four stages of the sales funnel - Awareness, Intent, Decision, and Action.
Unique Value Proposition: Emphasized Fasilitor's superiority as a nutrition booster, highlighting its science-backed ingredients and compatibility with other products.
Urgency Creation: Integrated a limited-time 40% discount offer to drive immediate sales and entice new users to try Fasilitor.
Retailer Engagement: Informed and equipped retail partners with promotional materials to amplify the campaign's reach and ensure consistent messaging across sales channels.
Social Media Strategy: Employed targeted social media ads paired with strategic hashtags to enhance online visibility and engagement.
Track & Measure: Utilized campaign-specific hashtags and other tracking metrics to gauge the campaign's performance and refine as necessary.
Outcome: Successful penetration of the target market with a cohesive message, culminating in heightened brand awareness and a significant boost in sales, both online and at retail partners.
