a Play-to-Earn NFT game, where DeFi mechanics reward players with tokens
A society of eco-friendly Rebel Humals lives as one within the ganja forests of their planet. However, modern cultivation practices have brought a sharp decline in their beautiful forests of sticky icky ganja, pushing the Rebel Humals to search the galaxy far and wide for sustainable cannabis farms where their species can survive and thrive.
Thanks to an abundance of lush green herb, the Rebel Humals realize Earth is a habitable place for their species. Unfortunately, the laughing grass on our planet is also in jeopardy.
The greedy and oblivious Stoned Bankers' single-minded focus is to secure their supply of Mary Jane. They are foreclosing CannaFARMS to increase the production of their most prized possession.
Stoned Bankers make lousy farmers, using pesticides and herbicides to speed up their yields, and they are slowly decimating the farms they have taken over.
Rebel Humals, the environmentalists, lead by example and farm the natural way to combat the plant's decay and ensure the herb thrives.
Content Creation
Introduced to the campaign well past its midpoint, Fusion Media was tasked with rejuvenating the creative direction, addressing the client's concerns over a lack of cohesiveness in existing materials. While the integrity of all characters and storylines had to be maintained, we took the bold step of transforming the original art into 3D modeled characters. This enriched approach served as the foundation for all subsequent video and still content, elevating the campaign's visual narrative.
