Work / Riper
Riper · Agtech start up
A supply chain idea nobody could picture.
“A mobile app leveraging the robustness of blockchain and the tokenisation of real world commodities to provide transparency in the food supply chain.”
Know where your food comes from. Farmers get paid first.
An accurate idea nobody could picture: farm to fork traceability, built on blockchain.
One plain sentence, an animated walk through that follows one apple from orchard to shop, the brand, and an app for farmers, buyers and funders.
The whole business understood in ninety seconds, on a phone, without a founder in the room.
The idea, drawn
Riper lets shoppers trace produce back to the farm, and pays farmers who grow regeneratively first and fairly. To carry an idea with that many moving parts, I built an isometric illustration of the whole journey, then animated it for a phone screen so a viewer is walked through one step at a time.
The animated walk through. Ninety seconds, captions on, made for mobile.
An app three audiences can use
I designed and prototyped the interface in Figma. Shoppers, farmers and funders each get a view built around what they need to see, so nobody has to learn the whole system to use their part of it.
The app, feature by feature.
The brand film
A short film to set the tone for investors and partners: where food comes from, who grows it, and why they should be paid first.